Manu Lafora

Manu Lafora has extensive work experience in various managerial roles.

Manu began their career in 1993 at Henkel Iberica S.A. as a Key Account Manager and later became a Senior Brand Manager in Marketing.

In 1999, Manu joined American Nike S.A. where they held several leadership positions including Equipment Sales Manager, Apparel Sales Manager, and ultimately, Apparel & Equipment Business Director.

In 2008, they worked briefly as the General Manager at Fila before joining Polar Electro Oy. At Polar Electro Oy, Manu served as the Managing Director for the Iberian subsidiary, overseeing operations in Spain and Portugal. Manu later became the Managing Director for South Europe, where they played a key role in reshaping the organization and driving digital-ecommerce transformation.

Currently, Manu holds the position of EU E-Commerce and Marketplace Director / South Europe Managing Director at Polar Electro Oy.

Manu Lafora completed their Bachelor's degree in Economics and MBA from Esade, where they focused in the field of Business Administration and Management. Manu attended Esade from 1988 to 1993. In 1993, they pursued a short-term program and obtained an MBA from Université catholique de Louvain, specializing in International Business.