Helena Rocío Echeverri Navarro

Helena Rocío Echeverri Navarro is an experienced marketing professional with a strong background in digital marketing and content creation. Currently serving as Marketing Manager at Polariton Technologies Ltd. since January 2021, Helena has previously held roles as Digital Marketing Manager at Ongresso, where responsibilities included content generation and digital advertising optimization, and Website Channel Manager at Ziruma Labs, focusing on product management and SEO strategies. Helena's career began at Altotrafico as Líder de estrategias web, implementing comprehensive web strategies for clients. Academically, Helena holds a Bachelor’s Degree in Communication and Media Studies from Universidad EAFIT, a specialization in Strategic Communication for the Web from Universidad de Medellín, and is pursuing a Master’s degree in Design, Trends & Identity at ZHdK Zürcher Hochschule der Künste, along with additional studies in digital branding and graphic design.