Brandon Reiser

Marketing Operations & Analytics Director at Polen Capital

Brandon Reiser is the Marketing Analytics Manager at Polen Capital. Brandon has over 9 years of experience in business operations, reporting, and analytics.

Brandon started their career at Capital Group in March 2010 as an AVP, Business Operations Manager - Reporting & Analytics. In this role, they developed Capital Group's quarterly corporate scorecard to measure progress against four key business objectives, including Cost of Services, Productivity, Risk and Associate Engagement. Brandon was also responsible for the quarterly business review summary and presentation to global executive leadership.

In 2012, Brandon took on the role of Analytics Product Manager. In this role, they led the product design and agile implementation of Capital Group's 'Cost of Services' and 'Productivity' analytics framework to help leadership better understand the cost of operational functions (e.g., Cost per Trade, Cost per Client).

In 2014, Brandon became the Advanced Business Analyst. In this role, they analyzed operational processes (e.g., trade operations, client service, performance reporting) to identify continuous improvement, automation and outsourcing opportunities that delivered annualized benefits of $5M+ of cost reduction.

In 2016, Brandon became Program Leader and Manager. In this role, they were responsible for the direct oversight and program management of large teams of 20+ associates in 7 offices. Their primary focus was to build teams of talented individuals and enable them to thrive through coaching and advocacy.

In 2018, Brandon took on the role of Financial Planner. In this role, they collaborated with global senior leadership to develop and manage $300M+ annual budgets with insightful financial analyses and recommendations to optimize organizational cost structures.

And finally, in 2019 Brandon became a Strategic Planner. In this role, they worked directly with global senior executive business leaders to develop and execute a three-year mission, vision, and operational priorities for the organization. Brandon acted as a conduit to help socialize and build support for our priorities. The outcome was a strategic plan adopted for execution with broad support from all levels of leadership.

Brandon Reiser attended Bentley University, where they earned a Bachelor's Degree in Marketing.

They are on a team with Ali Laste - Digital Marketing Manager, Jillian Williams - Marketing Associate, and Livia Amado - Senior Marketing Associate. Brandon Reiser reports to Diana Downey, Chief Marketing Officer.

Timeline

  • Marketing Operations & Analytics Director

    Current role

  • Marketing Analytics Manager

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