Nicki Charles

Nicki Charles is a seasoned marketing professional with extensive experience across multiple leadership roles in the insurance and financial services sectors. Currently serving as the Chief Marketing & Retail Officer at Policy Expert, Nicki previously held the position of Partner at Positive Momentum, a Certified B Corp®. Notable roles also include Chief Marketing Officer for Aviva, where strategic marketing leadership contributed to growth and transformation, and Retail MD for reviti, where brand and customer journey initiatives were successfully implemented. Nicki's earlier experience includes significant tenures at Hastings Direct, LV=, and RBS Insurance, where expertise in digital marketing, customer relations, and business development played a pivotal role in driving substantial growth and operational excellence.