Auke van der Wal

Auke van der Wal is an accomplished professional with extensive experience in the pharmaceutical and health-related industries. Currently serving as Director and Owner of PoliDirect since May 2012 and Commercial Director and Owner at White Coat Company B.V. since September 2009, Auke is focused on introducing evidence-based health products in the Benelux region. Previous roles include Commercial Director and Owner at Demecal Europe, where responsibilities encompassed commercial activities in the EMEA area, and Senior Product Manager at Boehringer Ingelheim Pharmaceuticals, specializing in cardiovascular brand management. Auke’s career began as a Rayon Manager at Hoechst Marion Roussel, further enhanced by educational qualifications from Nyenrode Business University and Hogere Economische School Amsterdam, specializing in General Management and Commercial Economics.