Laura Shinn Sutherland has a diverse and extensive work experience spanning over two decades. Laura is currently working as a Creative Director - Copy at Pollinate since June 2022. Prior to that, they served as an Associate Creative Director - Sr. Writer at Pollinate from May 2021 to June 2022.
From 2004 to the present, Laura worked as a self-employed Creative Director - Copy, collaborating with various companies and brands including Tillamook, Salt & Straw, Sit Still Kids' Salon, Earth Mama Organics, Barre3, Keen, Dr. Martens, Sandstrom Partners, Engin Creative, Figure 8 Creative, Hanna Andersson, Icebreaker, Nike Jordan Brand, Nike YA, AHA!, Basic Rights Oregon, Swift Co., lucy activewear, and Rejuvenation.
From 2019 to 2021, Laura served as a Content Strategist at Earth Mama® Organics, where they developed and maintained the company's unique voice and tone across various platforms such as videos, packaging, social media, email campaigns, blogs, and the corporate website.
In 2017 and 2019, Laura worked as a Sr. Copywriter at Dr. Martens AirWair USA LLC and New Seasons Market respectively. At Dr. Martens AirWair USA LLC, they were responsible for copywriting, while at New Seasons Market, they led the creation of editorial content and managed a team of two writers. Laura also launched The Table, a digital magazine, and had budget, style, and photo direction responsibilities.
Laura started their career as a Copywriter at lucy activewear from 2008 to 2011, where they handled all written material for the women's activewear retail chain. Laura then worked as the founding editor of Oregon Bride, a biannual statewide magazine, at Tiger Oak Publications from 2005 to 2010.
Their earliest experience in the industry was as an Entertainment Assistant at Seventeen Magazine, part of Hearst Magazines, from 2002 to 2004. Their responsibilities included writing and editing reviews, generating content ideas, conducting interviews, managing freelance contracts, and performing research.
Overall, Laura Shinn Sutherland's work experience showcases their expertise in copywriting, content strategy, editorial direction, and team management across a diverse range of industries and brands.
Laura Shinn Sutherland studied Broadcasting and Film at Boston University, where they earned a Bachelor of Science degree. No specific years or timeframe for their education are provided.
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