Yves Urbano

Yves Urbano currently serves as the CRM & Clienteling Lead (ANZ) at Ralph Lauren, where responsibilities include developing and executing the omnichannel CRM strategy to enhance luxury customer experiences and driving data-driven campaigns. Prior to this role, Yves held positions at Pernod Ricard as Senior Performance Manager and Global CRM Manager, and at Giorgio Armani as a CRM Specialist. Yves has also worked at Kaplan Professional (Australia) in various marketing and administration roles, including Marketing Coordinator and People & Culture Administrator, where achievements included managing the transition of recruitment systems. Early career experience includes a Sales Supervisor position at Coles. Yves holds a Bachelor of Business and a Bachelor of Arts in International Studies from the University of Technology Sydney and pursued studies in French Language and Literature at HEC Lausanne. Technical skills encompass expertise in marketing automation and CRM systems.