Poltrona Frau Group
Francesco Secchiaroli is a seasoned professional with extensive experience in sales and strategic management throughout various industries. Currently serving as VP of Sales at Poltrona Frau Group since March 2022, Francesco oversees operations in the Americas for both Poltrona Frau and Ceccotti Collezioni. Previous roles include Country Sales Manager at Zanotta, where Francesco established the brand's U.S. presence, and National Sales Director at Kartell, focusing on retail operations. Francesco also held leadership positions at A12Lab and Green Tech Endeavours, highlighting a strong background in consulting, technology, and innovation. Educational credentials include a Venture Capital Executive Program from the University of California, Berkeley, and multiple degrees in Business Engineering, Energy Management, and Physics from Italian universities.
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Poltrona Frau Group
A story that goes back to 1912 with the foundation of Poltrona Frau, followed by the creation of Cassina in 1927, and Cappellini in 1946. 2005 saw the creation of the Poltrona Frau Group, the leading international group in the high-end furniture sector that comprises Poltrona Frau, Cassina and Cappellini. Over the years Poltrona Frau Group has underlined its ability to interpret, but above all anticipate the evolution of contemporary living. Thanks to the far-sightedness of entrepreneurs and managers who, down the years, have understood the importance of being bold, of continuous experiment, and of challenging the rules, the Group is now a point of reference in the high-end furniture market for the most important international designers and architects.