Erica R. is a seasoned content marketing leader with expertise in B2B SaaS and eCommerce. They began their career as a freelance staff writer for the Pittsburgh Tribune in 2005 and have since held roles at companies such as Dick's Sporting Goods, Avenue Stores, LLC, and Millennium Systems International, where they developed content strategies and managed project workflows. Currently, Erica serves as the Head of Content at PolyAI and is a Senior Content Manager at LivePerson, focusing on driving pipeline and revenue growth through data-driven content. Erica holds a Bachelor of Science in Journalism from West Virginia University, earned in 2004.
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