Alex Flecha-Hirsch

Alex Flecha-Hirsch is an experienced marketing professional with a strong background in product marketing and go-to-market strategy. Currently serving as the Director of Product Marketing at Pomelo Care since December 2024, Alex has previously held key positions at Maven Clinic and VeriSIM Life, where responsibilities included leading initiatives for positioning, messaging, and sales enablement. Earlier roles at Truveris and Mediaplanet focused on product positioning, campaign management, and lead generation across diverse sectors, demonstrating expertise in both B2B and B2C environments. Alex holds a Bachelor of Arts in Communication and Media Studies from Northeastern University and completed executive education in Product Strategy at Kellogg.