Lanna Lottman - Espinoza

Co-Founder & Chief Product Officer at Ponto Footwear

Lanna Lottman - Espinoza has a diverse work experience in the footwear industry. Lanna is currently the Co-Founder and Chief Product Officer at Ponto Footwear, a position they have held since June 2022. Prior to this, they served as the Director of Product Development - Footwear at Reformation from April 2021 to September 2022. From July 2020 to April 2021, Lanna worked at Ponto Footwear as a Product Consultant.

Before joining Ponto Footwear, they had a long tenure at Sam Edelman, starting as a Senior Manager of Product Development in September 2015 and later becoming the Director of Product Development and Commercialization from April 2016 to June 2020. Prior to their time at Sam Edelman, Lanna worked as a Technical Footwear Design Manager at ALDO Group from December 2013 to September 2015.

Lanna began their career at alice + olivia in June 2011 as a Senior Footwear Technical Designer, where they were responsible for the full preparation, development, and production of footwear collections. Lanna'srole involved managing communication between the creative director, designer, and production teams, as well as liaising with overseas factories and trim vendors. Lanna also conducted fittings and evaluated fit corrections.

Before joining alice + olivia, Lanna worked as a Design Coordinator/Technical Design Associate at Charlotte Ronson from January 2009 to June 2011. Lanna started their career as a Production Department Intern at Marc Jacobs in October 2008.

Overall, Lanna Lottman - Espinoza has built a strong background in product development, design coordination, and technical footwear design through their various roles in the footwear industry.

Lanna Lottman-Espinoza has a diverse educational background. Lanna completed their Bachelor of Science degree in International Fashion Merchandising Management from the Fashion Institute of Technology in 2009. In 2007 and 2008, they also studied at Polimoda Florence, which is an affiliate of the Fashion Institute of Technology, where they pursued a Bachelor of Applied Science degree in International Fashion Merchandising Management. Furthermore, Lanna attended the University of Arizona in 2004 and 2005 for general education studies. Lanna has also participated in several shorter-term programs to enhance their knowledge and skills. In 2014, they attended a workshop at the Arsutoria School on the art of shoemaking. Additionally, in 2015, Lanna completed a seminar on production efficiency improving systems at SATRA.

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