Paula Caiado is an accomplished sales professional with extensive experience in various leadership roles within the retail and wholesale sectors. Currently serving as Sales Director at POOLCORP since October 2016, Paula is responsible for overseeing operations in the world's leading wholesale distributor of swimming pool equipment. Prior to this, Paula held key positions at Teixeira Duarte Distribuição and Triumph International, where responsibilities included managing sales teams, negotiating with suppliers, and implementing customer support systems across Southern Europe. Paula's career also includes significant management roles at Casa International, LFP - Lojas Francas Portugal, and CASIO International, showcasing a strong background in sales management, retail operations, and product marketing. Paula's educational achievements include advanced marketing and business management programs from prominent institutions in Portugal.
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