Pop Trade Marketing
Paulo Giovanni is a seasoned executive with extensive leadership experience in the marketing and advertising sectors spanning several decades. As Sócio e Presidente do Conselho at Grupo TradeMark since 2004 and co-founder of multiple companies including Akm Performma and Seven Trade Marketing, Paulo has built a diverse portfolio. Notably, during tenure as Sócio e Chairman at Leo Burnett Tailor Made and CEO at Tailor Made, significant growth and development occurred in those agencies. Paulo served as Executive Chairman for Publicis Communications Brasil, overseeing multiple agencies and significantly contributing to the industry landscape. Previously, as Sócio e CEO of Giovanni Comunicações from 1974 to 2007, Paulo played a pivotal role in transforming the agency into one of Brazil's top advertising firms, later aligning with Draft FCB. Education includes participation in the Singularity U Executive Program and studies at Universidade Catolica de Petrópolis.
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Pop Trade Marketing
A operação eficiente de trade traz como resultados a eficiência na presença de marca, satisfação do consumidor, aumento de vendas e, como consequência, melhores resultados aos nossos clientes.