Per Sundin

Per Sundin has had a successful career in the entertainment industry. Per is currently the Chief Executive Officer at Pophouse Entertainment, a company that specializes in creating and developing entertainment brands in various fields. Some of the brands under Pophouse Entertainment include ABBA Voyage, ABBA The Museum, Avicii Experience, Mamma Mia The Party, Space, and Perfect Day.

Prior to their role at Pophouse Entertainment, Per Sundin served as the President of Universal Music Nordic from April 2008 to September 2019. Before that, they were the Managing Director at Sony Music Entertainment from March 1998 to January 2008. Earlier in their career, they held the position of Head of Entertainment at TV4-Gruppen from March 1995 to February 1998.

Per Sundin received their Bachelor of Business Administration (B.B.A.) degree in Computer and Information Systems Security/Information Assurance from Mid Sweden University. Per studied at the university from 1983 to 1986.