Francesca Bazzocchi

Francesca Bazzocchi is a seasoned professional in digital strategy and e-commerce, currently serving as Regional Manager for Italy and Spain at Popken Fashion Group since March 2021, focusing on the women's plus-size fashion sector. Prior experience includes leading the digital and e-commerce initiatives for Gruppo Teddy, managing global digital activities at Scm Group, and enhancing user experience as Digital Product Manager at Technogym. Francesca began a career in web design and digital marketing with roles at various organizations, including Optus, the European Commission, and AKQA. Francesca holds a Master's degree in Communication & Media Studies from Alma Mater Studiorum – Università di Bologna.