Caroline Taylor

Caroline Taylor is an experienced marketing and relations professional with a strong background in collegiate marketing, influencer campaigns, and event management. Currently serving as Collegiate Relations Manager at poppi since November 2023, Caroline previously held the role of Collegiate Marketing Manager at Sunday Riley. Caroline’s expertise includes executing recruitment strategies for influencer campaigns, managing social media content, and analyzing marketing performance. Other positions include influencer marketing at Balanced Nutritionals, events and marketing with Bev, and talent consultancy with Will Reed, where notable achievements included top revenue generation and maintaining an extensive recruitment network. Caroline has also contributed to community management and content creation at Texas Advertising & Public Relations and organized events as a Talent Coordinator at Foster ATX. Education includes a Bachelor of Arts in Journalism from The University of Texas at Austin.