Selene Casabal-Cruz

Selene Casabal-Cruz is an accomplished strategic product and growth advisor, currently utilizing expertise at Popshop Live since 2022. Selene co-founded and serves as CEO of Showcast, a Sequoia Capital-backed platform facilitating content monetization for creators, and also mentors emerging consumer startups as a Fast Track Startup Mentor with First Round Capital. Previously, Selene was a strategic advisor for Re:store after its acquisition by b8ta, and established Archer Brighton, a direct-to-consumer brand inspired by innovation in luxury and utility. Early career experiences include legislative and public relations internships with the United States Senate and Voto Latino, alongside a communications internship with the City of Philadelphia. Selene earned a Bachelor of Arts degree from the University of Pennsylvania and completed a fellowship with Leaders In Tech in 2019.