PopSockets
Helena Aura has a background in marketing and business administration from the University of Turku. Helena has experience working in retail sales at Tokmanni, as well as in sales and marketing at Cuppla. Currently, Helena holds a role as the EMEA D2C eCommerce & Global Site Optimization Manager at PopSockets, where Helena oversees the company's online stores in Europe. Helena also has experience managing their own travel website.
This person is not in any offices
PopSockets
3 followers
In 2010, our founder was looking for a way to stop his earbud cord from getting tangled, and he achieved this by gluing two buttons to the back of his phone and wrapping the earbud cord around the buttons. As ugly as the buttons were, they worked. In the course of improving on the idea, he developed about 60 different prototypes, making the buttons expand and collapse via an accordion mechanism, so that they could function as both a stand and a grip.