Chen(chengyang) Liu is a seasoned product manager with extensive experience in analytics and marketing across prominent companies. Currently serving as a Product Manager at Populus Financial Group since January 2021, Chen has a track record of orchestrating comprehensive growth strategies and optimizing user engagement. Previous roles include Product & Marketing Analytics/ Product Marketing Manager at Microsoft, where responsibilities included managing engagement marketing initiatives and improving user onboarding processes. At Expedia, Inc., Chen excelled as a Senior Data Analyst, leading projects focused on customer acquisition and retention, and implementing A/B testing strategies. Prior experience at DSS Research involved applying statistical models for customer satisfaction analysis and creating automated tools for market simulation. Chen holds a Bachelor's Degree in Materials Engineering from Beijing University of Technology and a Master's in Marketing Research from The University of Texas at Arlington.
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