Michelle Taves is an accomplished professional in the marketing and data solutions industry with extensive experience in leadership roles. Currently serving as Group General Manager at Porch Group Media since December 2015, Michelle oversees the Porch Marketing Division and focuses on leveraging data assets and technology for comprehensive marketing solutions. Prior to this, Michelle held various leadership positions at The Allant Group from March 2005 to December 2015, where significant achievements included a remarkable 800% growth in data sales revenue through strategic product development. Michelle began their career at Acxiom from March 1995 to April 2002, specializing in the insurance sector and managing client services teams. Michelle holds a BA in Business Associates with a minor in marketing from Aurora University.
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