Porsche Cars North America
Martin Richenhagen is a seasoned professional with extensive experience in digital strategy and transformation, currently serving as the Senior Manager of Digital Platforms at Porsche Cars North America since June 2016. Richenhagen leads the development of the no-line omni-channel strategy and manages agile teams to create a robust digital ecosystem for customers and dealers. Prior roles include Manager of Strategy and Digital Transformation, where strategic innovation and technology trends were harnessed to unlock business value, and Corporate Business Development Manager, focused on organizational alignment and market coordination. Educational credentials include an MBA in International Business from IE Business School and a BBA in Operations Management from Clemson University.
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Porsche Cars North America
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Porsche Cars North America, Inc., based in Atlanta, Georgia, is the exclusive importer of Porsche vehicles for the United States. Established in 1984, it is a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG, which is headquartered in Stuttgart, Germany.