Scott Baker

Scott Baker is an accomplished marketing executive with extensive experience in automotive and advertising sectors, currently serving as the Director of Marketing Communications at Porsche Cars North America since November 2005. In this role, Scott leads a dynamic team and oversees the development of national and dealer marketing communications programs for Porsche in the United States. Prior to this position, Scott held various roles at Carmichael Lynch Advertising, including Senior Manager and Account Director for Porsche North America, where significant contributions included managing communications strategies that generated 40% of Porsche's global sales and launching major products such as the Cayenne SUV. Scott holds a degree from the University of Minnesota, obtained between 1988 and 1993.