Annalena Peters

Annalena Peters is a professional with extensive experience in procurement, project management, and digital transformation. Currently serving at Porsche AG in the role of Procurement & Partner Management for Smart Mobility and Data Driven Business Models, Annalena focuses on new digital car products and data licensing. Prior experience includes project management at HHL DIGITAL SPACE, where responsibilities encompassed processes and operations in data management and startup communication, as well as business development within a tech incubator context. Annalena has also held roles at PwC Deutschland, ZF Group, and AUDI AG, contributing to HR transformation, research and development support, and intern program advisory. Annalena holds a Master’s degree in Management Sciences from Leipzig University and has a background in Economics, Law, and Social Sciences from Universität Erfurt, complemented by studies at Ghent University and Stellenbosch University.