Klaus Ullrich

Klaus Ullrich is a seasoned professional with extensive experience in enhancing customer experience and operational excellence within the automotive industry, particularly at Porsche AG. Over a career spanning various senior roles since February 2006, Klaus has significantly contributed to the elevation of global customer relations programs, spearheaded learning and development initiatives, and established vital strategies for retail customer experience. Notably, Klaus has been instrumental in developing the 'People Excellence Strategy 2030,' launching an AI-powered Large Language Model for retail, and driving workforce transformation for over 1,500 employees. Previous roles include Director of Sales and Marketing at TRG Europe GmbH and Senior Consultant at Dornier Consulting, showcasing a robust background in sales, marketing strategy, and digital transformation. Klaus's educational credentials include multiple Digital Excellence Diplomas and an MBA in Entrepreneurship & International Business.