Jo North

Dr Jo North is Associate Lecturer for business creativity and Innovation at the University of York and joined the Port as Technology and Transformation Director & 2050 Innovation Hub lead in 2019. Jo has leading-edge expertise in working with companies to optimise the creative potential of their people, products, services and brands and build an innovative, entrepreneurial capability into organisational culture. She brings a truly unique perspective to teams and innovation as she combines her academic excellence, research and facilitation skills with real world, commercial business experience in the transport sector and beyond.