Dayana Marin Valencia

Dayana Marin Valencia is the Co-Founder and CEO of Adasight, where efforts have led to assisting over 100 marketing and product teams in eliminating data bottlenecks and implementing reliable analytics. Dayana also serves as an Advisory Board Member for Porter Metrics. Previous experience at Booking.com includes the role of Senior Global Marketing Partnerships Lead, where expertise in growth strategies and affiliate marketing was developed. Additionally, Dayana held positions as the Global Marketing Lead and Head of Performance Marketing & Growth at Bidmath, focusing on B2C and B2B strategies, as well as a Senior Media Buyer. Earlier in the career, Dayana worked as a Business Consultant at The Big Search, specializing in new business development. Educational qualifications include an MBA from the University of Amsterdam and a technology entrepreneurship course at Stanford University.