Bruno Mercadante

Bruno Mercadante is a seasoned professional in MarTech and digital analytics, currently serving as the MarTech Data Platform & Digital Analytics Engineer Lead at Porto since February 2023, where responsibilities include leading a team of 35 and overseeing the migration to GA4, enhancing digital tracking and conversion optimization. Previously, Bruno held key roles at Warren Investimentos as a Data Partner and Senior Data Engineer, managing customer data platforms and driving performance metrics during significant funding rounds. Bruno's extensive experience extends to DP6, where contributions spanned technical leadership in digital analytics for prominent clients such as Itaú and Santander. Bruno's educational background encompasses multiple postgraduate degrees, including a specialization in Big Data and an MBA in Data Engineering.