Luiz Arruda

Luiz Arruda has a diverse work experience spanning multiple industries and roles. Luiz is currently serving as the Vice President of Sales & Marketing at Porto since May 2022. Prior to this, they held the position of Executive Marketing Director at Porto starting from October 2020.

Before joining Porto, Luiz worked at Avantgarde Brasil for nearly a decade. Luiz initially joined as a Managing Director and Partner in January 2011 and eventually became the LATAM Managing Partner in June 2017. At Avantgarde Brasil, they focused on brand experience and offered strategic advice to clients, generating innovative solutions through creative brand experiences globally. Luiz left Avantgarde Brasil in October 2020.

Luiz's career began as a Managing Partner at Quiz in January 2002, where they worked until December 2010. Luiz also had a brief tenure at Ambev in 2001, working in the sales department. Luiz started their professional journey at Ticket Serviços S.A. in 2000, where they served in the marketing department for a year.

Overall, Luiz Arruda has gained extensive experience in sales, marketing, and brand experience throughout their career.

Luiz Arruda completed their education with the following qualifications:

- Luiz obtained a degree in Bacharel em Ciências Econômicas from Pontifícia Universidade Católica de São Paulo in the field of Economia e Gestão Empresarial in the years 1998-2002.

- Luiz pursued a Master of Business Administration (MBA) in Business Administration and Management, General from BSP - Business School São Paulo during 2005-2007.

- Luiz attended the Harvard Business School Executive Education from 2018-2020 and completed the OPM 54 program.

- In 2020-2021, they participated in the Institute for Real Growth's IRG100 Leadership Program.

- Luiz enrolled in The Wharton School in 2021 for a course on Fintech Revolution: Transformative Financial Services and Strategies.

- Luiz is currently completing the Tech Lead Program from MIT Professional Education, with an expected completion date in 2023.

Additionally, Luiz has obtained certifications, including the Technology Leadership Program from MIT Professional Education (expected completion in 2023) and ESG na Prática: Proteção e Geração de Valor from IBGC - Instituto Brasileiro de Governança Corporativa in 2021.