Breana Witherspoon

Breana Witherspoon is a proficient marketing and eCommerce professional with a diverse background in retail sales and digital merchandising. Currently serving as a Retail Sales & eCommerce Coordinator at Positec, Breana leads initiatives to enhance the online presence of various power tool brands. Previous experience includes roles as an Online Merchandising Specialist at Lowe's Companies, Inc., where Breana focused on home organization, and a Digital Merchandise Assistant at Belk, responsible for significant SKU creation. Breana has also supported extensive marketing projects, including a competitor analysis initiative, and provided marketing assistance to over 70 franchise locations at Miracle-Ear. With a Bachelor of Science in Digital Information Design from Winthrop University, Breana demonstrates strong skills in market research, online content promotion, and creative design.