Caitlyn McGuire

Caitlyn McGuire has a diverse work experience that spans various roles and industries. Caitlyn started their professional career in 2013 as a USC Contributor/blogger for The la-la, where they wrote about music, pop-culture, food, and school-specific trends. In 2014, they worked as a Freelance Contributor for Jasper, focusing on long-form stories, social media updates, and blog posts. Caitlyn also interned at the University of South Carolina Publications, where they created the university's first student-wide newsletter and curated content for social media outreach.

In 2015, Caitlyn joined lululemon as a Community Specialist/Social Media Coordinator, managing social media channels, coordinating strategic events, and overseeing a quarterly product testing budget. Caitlyn then worked as a Freelance Writer/Photographer for Cape Cod Life Publications, contributing written content, design, photography, and overseeing social media campaigns.

In 2017, they joined Big Night Entertainment Group as a Marketing Associate, creating and managing various content channels. Later in the same year, they became a Social Media/Content Manager at Pepper Gang, leading a team of five in creating social media campaigns and developing brand stories for clients.

From 2019 to 2020, Caitlyn served as the Director of Marketing at BDY SQD, where they directed marketing campaigns, oversaw partnership and influencer strategies, and planned events. Caitlyn also took on the role of Marketing and Community Manager during this time.

In 2020, Caitlyn started their own company, Caitlyn McGuire Marketing, where they worked as a Freelance Digital Strategist, coaching and supporting clients in developing value-based brands and digital presence.

Most recently, they joined Positive Grid in 2021 as the Influencer Marketing Director, focusing on enhancing relationships with communities, artists, and influencers, and strategizing with executives to create marketing plans for upper funnel content.

Throughout their career, Caitlyn has demonstrated expertise in influencer marketing, brand strategy, content creation, and community engagement.

Caitlyn McGuire earned their Bachelor's Degree in Journalism with a minor in Social Work from the University of South Carolina, where they attended from 2010 to 2014. In addition to their formal education, Caitlyn has obtained several certifications. In January 2018, they achieved certification in Google Analytics, and in January 2019, they earned certifications in Content Marketing and Social Media Strategy from HubSpot. Most recently, in June 2020, Caitlyn obtained the Google Ads Display Certification.