Positive Luxury
Selin Persentili Aral is a seasoned Brand Strategy and Management Consultant with extensive global experience. As the Founder of Sunshine Projects Brand Management since January 2012, Selin specializes in developing projects for sustainable luxury lifestyle, fashion, and wellness brands. Presently serving as a Business Development Consultant for Positive Luxury, Selin is focused on ESG assessment and certification for luxury brands aiming for a sustainable transition. Previous entrepreneurial experience includes founding Opitipiti.com, the first online designer children’s wear store in Turkey. Selin has held senior roles at MUBI, Brand Union, Young & Rubicam Group, and Wunderman, where contributions included guiding brand marketing strategies and business development efforts. Selin holds a Bachelor of Arts in Economics from the University of Virginia and additional qualifications in Integrative Nutrition.
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Positive Luxury
Positive Luxury are the leading sustainability experts for the global luxury industry, offering all of the industry’s sustainability needs under one roof. By helping businesses meet higher and higher standards for people and nature, we are transforming luxury – for the good of all. Since 2011, we’ve worked exclusively with luxury, so have a deeper understanding of its unique ecosystems. And our small team of experts give unrivalled support and collaboration. To shape a sustainable future, we work with our clients to help redefine business models and rebuild consumer trust. We do this through our proprietary Butterfly Methodology, built on the foundation of our ESG+ 2.0 platform, and made up of our world-leading assessment, diagnostics and data storage, transitional support, certification and communication tools. Each element can be uniquely configured for our client’s needs.