Adrian Hands

Adrian Hands is a seasoned professional in global management consultancy and sales excellence with over 20 years of experience. Currently serving as a Partner at Positive Momentum, Adrian specializes in strategy development, operational excellence, and business transformation for Fortune 500 companies. Previous roles include Sales Excellence Consultant at Scalewise, where Adrian focused on go-to-market strategies for tech businesses, and Senior Vice President of Sales at Skuuudle, leading sales and revenue operations in a SaaS scale-up. As General Manager and VP of Sales at Edge by Ascential, Adrian directed operations within the SaaS e-commerce analytics sector. Additional experience encompasses senior director roles at TripAdvisor and TagMan, complemented by a strong educational background with a BSc in Industrial Biology from London South Bank University. Adrian's contributions extend to being a member of the European Marketing Advisory Board for HSMAI, enhancing digital marketing techniques within the hospitality industry.