Positively Groundfish
Yelena Nowak is an accomplished Executive Director of the Oregon Trawl Commission since June 2018, focusing on the sustainability and success of Oregon’s commercial trawl fishing industry while managing significant projects like the Marine Stewardship Council certification for various fisheries. In addition to this role, Yelena serves as President of the Board of Directors for Positively Groundfish and as a member of the Board of Directors for the Oregon Coast Visitors Association. Prior experience includes serving as Trade Development Manager and Operations & Policy Analyst III at the Oregon Department of Agriculture, where Yelena contributed to marketing and business development initiatives for Oregon's agricultural industries. Educational qualifications include a Master's degree in International Management & Global Supply Chain Management from Portland State University and a Bachelor's Degree in International Economic Relations from Samara State University of Economics.
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Positively Groundfish
Positively Groundfish is a new kind of non-profit trade association. We unite a broad set of stakeholders of the West Coast groundfish fishery - fishermen, fish processors, environmental advocates, certifiers, academic researchers and state agencies - behind a shared goal: to make consumers fall in love with rockfish and sole from the West Coast. Positively Groundfish’s mission is to tell the positive story of sustainable West Coast Groundfish to cultivate consumer appreciation, improve market differentiation and support the long-term economic success of our local fishing industry and communities. We hope to contribute to a West Coast groundfish fishery that is at once ecologically abundant, economically attractive and widely appreciated by the market.