Firas Musmar

Firas Musmar currently serves as the Group Chief Financial Officer at a confidential company since December 2023. Prior to this role, Firas held the position of Chief Finance Officer at Majid Al Futtaim Entertainment from September 2021 to December 2023, overseeing fiscal operations for the Cinema, Leisure & Entertainment, and restaurant sectors in Saudi Arabia, managing a budget of SR 1.4 billion and generating over SR 700 million in annual revenue. From April 2020 to September 2021, Firas worked as Group Chief Financial Officer at ALGUTHMI Group, focusing on banking relationships and working capital management. Earlier experience includes serving as Chief Finance Officer for Pizza Hut under Mawarid D&T Group from January 2019 to April 2020, where oversight included more than 300 stores across KSA, Turkey, Morocco, and Tunisia, and as Chief Financial Officer for Meed Trading Company from January 2016 to April 2020, responsible for full fiscal management across all business projects.