Laura Andracchio

Laura Andracchio is an experienced marketing professional currently serving as a Performance Marketing Manager/Strategist at PostFinance since June 2021, developing cross-channel strategies in the B2C and B2B sectors. In addition to this role, Laura Andracchio is also a musician with a unique sound and powerful voice, gaining recognition in the music industry. As the Founder and CEO of Words Have Value, Laura Andracchio provides marketing expertise to SMEs, combining data-driven execution with creative thinking for sustainable growth. Previous roles include Head of Paid Social at Dept Agency, Senior Project Manager and Project Manager in Digital Advertising at Fachhochschule Nordwestschweiz FHNW, and various positions in digital advertising at companies such as Yourposition AG and iProspect. Laura Andracchio holds degrees from ZHAW Zurich University of Applied Sciences and AKAD.