PostNL
Claire van de Velde has a diverse work experience in digital marketing and online advertising. Claire is currently working as a Channel Marketing Lead at PostNL, where they are responsible for digital channel marketing. Prior to that, they worked as an Online Campagne Manager at PostNL.
Before joining PostNL, Claire worked at gracious as a Team Lead Digital Marketing, where they led and managed the marketing and performance team. Claire also handled strategic online marketing proposals, customer journey mapping, and campaign optimization through channels such as Google Ads, Microsoft Ads, and social media.
Earlier in their career, Claire worked at DBOM as an Online Marketing Specialist and Project Manager. Here, they focused on optimizing internal processes, supporting colleagues, and managing client portfolios. Claire also worked at Juridisch PAO Leiden as an Online Marketing Specialist, responsible for website development, online and offline marketing campaigns, and content creation.
Claire's work experience also includes roles as an Online Marketing Specialist at Online Koplopers, an intern in marketing communication at Air So Pure and TUI Nederland, and a stagiaire at Huijer Evening Dress B.V.
Claire van de Velde completed a traineeship in online marketing at Endeavour Heroes in 2018, where they gained knowledge in SEO, SEA, content marketing, social media, analytics, CRO, and email marketing. Prior to that, they attended De Haagse Hogeschool / The Hague University of Applied Sciences from 2013 to 2017, specializing in marketing and sales within the field of Commercial Economics. Claire also completed their high school education at Stanislascollege Westplantsoen from 2008 to 2013, where they obtained their Havo diploma with a focus on economics and society. Additionally, Claire holds various certifications from Google, including the Google Ads Video Certification, Google Analytics Individual Qualification, and multiple AdWords certifications.
PostNL
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PostNL N.V. is the provider of postal and parcel services in the Netherlands. The Company operates through three segments: Mail in the Netherlands, Parcels and International, and PostNL Other. The Company's geographical segments include The Netherlands, Germany, Italy, Rest of Europe, Europe and Rest of the World. The Company delivers approximately 550, 000 parcels and nine million letters a day throughout the Netherlands. It offers services through a combination of smart networks, digital applications and the communication channels. Each day it delivers over 1.1 million items to approximately 200 countries. In addition to its global delivery services, the Company operates mail and parcel distribution network in the Benelux (Belgium, Netherlands and Luxembourg) region. In Germany, it operates under the Postcon brand and in Italy under the name of Nexive. The Company, through Spring Global Delivery Solutions, provides mail, parcel and return solutions to businesses around the world.