Rik de Vette possesses extensive experience in innovation, growth hacking, and product development across various organizations. As a Senior Innovation Lead at PostNL since July 2019, Rik focuses on coaching teams to learn from experiments and enhances innovation strategies. In addition to this role, Rik serves as an AI trainer and consultant at RdV - training & consultancy, helping organizations implement AI effectively. Rik has co-authored the Infinite Double Diamond Cards, which facilitate design thinking within organizations. Previous roles include significant contributions to Eneco as a Growth Hacker and UX Researcher, along with experience in sales and marketing at Jedlix Smart Charging, DEAC Koffie Experts, FrieslandCampina, and as an entrepreneur. Rik's education includes a Bachelor of Commerce in Economics and various courses in data analytics and growth strategy.
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