Ruth Watts

Ruth Watts is a seasoned professional with extensive experience in data sciences and analytics. Currently serving as Director at SigDiff and Director of Delivery at Potentia Insight since 2023, Ruth previously held multiple directorial roles at BDRC Continental from 2008 to 2023, including Director of Data Sciences and Director of Advanced Analytics. Prior experience includes Marketing Sciences Manager at FDS International and Senior Methodologist at Harris Interactive. Ruth's academic background includes a degree from the University of Birmingham and a Graduate Diploma in Economics and Econometrics from Birkbeck, University of London.