Paula Kelley

As Potential Project’s Global Marketing Director, Paula is responsible for brand, content, digital marketing and media. Prior to joining Potential Project in 2019, Paula was the Chief Marketing Officer for Dreyfus at the Bank of New York Mellon and spent 12 years in Citi’s Consumer Bank in senior marketing leadership roles in Engagement Marketing, Omnichannel Marketing, Customer Experience and Product Innovation. Paula is a marketing strategist, experience builder and data-driven digital marketer. Her passion is helping companies to deepen connections with clients through smart marketing, engaging experiences and new solutions. Paula is also a former Partner with Deloitte Consulting where she worked with consumer brand companies to transform their operations.