Poupette Giraud founded Poupette St Barth in 1995. “Poupette” (Little Doll) is her teenage nickname, which embodies the DNA of the brand in the body, face and expression of the “*Femme-Enfant”: cute, adorable and fresh. 
The brand is part of PSBC LIMITED, a Hong-Kong based, wholesaler and retailer of luxury apparel. The Company designs, manufactures and sells women’s and girls’ clothing and accessories under the “Poupette St Barth” brand.  100% of Poupette St Barth’s creations are manufactured in the Company’s brand new factory located in Indonesia; the Company has full control of its vertical integration and supply chain. 
Poupette St Barth Group’s approach to production is based on two key principles: the constant quest of innovation and an artisan spirit. Poupette St Barth is present in Europe, the Middle East, Asia, the Pacific region and the Americas, via a network of exclusive multi-brand and department stores, franchises and retail boutiques.

Community & Lifestyle

Poupette St Barth

Poupette St Barth's headquarters in East Hampton, NY, United States

Poupette Giraud

Emi Rosayati

Alfred S.

Komang Kariana

Catherine Lacombe

The Marketing and Creative Team at Poupette St Barth is responsible for developing and executing innovative marketing strategies that embody the brand's playful and fresh identity. This team collaborates on branding, digital campaigns, and visual design to enhance customer engagement and drive sales across various markets. They also manage e-commerce initiatives and oversee the creation of promotional materials, ensuring the brand's artisan spirit and commitment to quality are effectively communicated.

Marketing and Creative Team

The Leadership Team at Poupette St Barth drives the strategic vision and operational excellence of the brand. Comprising the Founder and CEO, Chief Marketing & Digital Officer, Chief Sales Officer, Chief Financial Officer, and Chief Operations Officer, this team collaborates to enhance brand presence worldwide, oversee innovative product development, and ensure financial stability while maintaining an artisan spirit in production. Their collective focus on excellence ensures Poupette St Barth continues to resonate with consumers as a symbol of luxury and charm in women's and girls' fashion.

Leadership Team

The Sales and Customer Relationship Team at Poupette St Barth is dedicated to driving revenue growth while fostering strong connections with customers. This team manages sales across various channels, including retail and online platforms, ensuring exceptional customer service and engagement. By leveraging market insights and maintaining relationships with multi-brand partners and boutiques, they aim to enhance the overall brand experience and maximize sales performance globally.

Sales and Customer Relationship Team

The Finance and Accounting Team at Poupette St Barth is responsible for overseeing the company's financial health and ensuring accurate financial reporting. This team manages budgeting, forecasting, and financial analysis, while also handling accounting operations and compliance. By providing strategic insights and maintaining the integrity of financial data, they support the company's growth and sustainability in the luxury apparel market.

Poupette St Barth

Org chart

Teams

Marketing and Creative Team

Leadership Team

Sales and Customer Relationship Team

Finance and Accounting Team

Offices

Poupette St Barth

Org chart

Teams

Marketing and Creative Team

Leadership Team

Sales and Customer Relationship Team

Finance and Accounting Team

Offices

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