Kristine Fitton

Kristine Fitton is the Executive Vice President of Strategy and Planning at Powell Tate. Kristine has over fifteen years of experience in marketing and communications, most recently overseeing marketing and communications efforts for the Trust for the National Mall. Kristine has a proven track record in developing and managing creative partnerships,negotiating contracts, event planning, and social media optimization.

Kristine started their career in 2003 as Managing Director at Finsbury Glover Hering North America. Kristine then moved to the Trust for the National Mall in 2013, where they served as Vice President of Marketing and Communications until 2016. In this role, they were responsible for overseeing all aspects of the Trust's marketing and communications initiatives, including branding, messaging, media relations, social media, content creation, government relations, grassroots outreach, and cause marketing partnerships.

During their time at the Trust, Kristine helped launch the first-ever cause-related music festival on National Park Service grounds: Landmarkfest.org. Kristine also secured pro-bono partnerships with ad agency GSD&M and public relations firm Weber Shandwick to create bang for very little buck. Kristine's experience in contract negotiation, fundraising, and event planning have been invaluable to their success in their current role at Powell Tate.

After receiving their BA from the College of the Holy Cross, Kristine Fitton went on to Northwestern University to earn their MS in Integrated Marketing Communications. Her focus within this field is consumer insight, primary research, and data analysis.

They work with Erin Blazar - SVP, Digital, Chris Ferguson - Chief Creative Officer, and Tim Ryan - EVP, Integrated Media Strategy. Their manager is Paul Massey, President.