Tia McBride

Tia McBride is an accomplished marketing professional with extensive experience in e-commerce and retail management. Currently serving as the Amazon Advertising & Merchandising Lead for North America at PowerA since May 2022, Tia previously held the position of Head of Ecommerce at Design Essentials from September 2015 to December 2021, where responsibilities included driving significant profits, developing PPC strategies, and managing key retail partnerships. Tia's background also includes roles at Toys "R" Us/Babies "R" Us, where responsibilities as Store Manager encompassed financial performance and operational efficiency, and at McBride Research Labs as Executive Marketing Assistant, coordinating B2B marketing strategies and trade show events. Tia earned a Bachelor’s Degree in Marketing from Georgia Southern University and is furthering education at Somatica Institute.