The Marketing and Creative Team at PowerA is responsible for promoting and enhancing the brand's image across global markets by developing and executing comprehensive marketing strategies. Team members handle tasks ranging from website merchandising, managing global licensing partnerships, overseeing creative projects, and crafting effective marketing communications. This team works collaboratively to create visually engaging content, produce videos, design presentations, and optimize digital marketing efforts, particularly on platforms like Amazon. Their goal is to drive brand awareness and engagement through innovative campaigns that resonate with both casual and hardcore gamers.