Elaine Lagat

Job Description

As a Content Specialist, you will create written promotional material that aims to engage readers and encourage the sale of a specific product or service for our internal brands or for our clients. You will be asked to put together writing for content marketing campaigns on websites, social media posts, advertisements, emails, and brochures.

Content Specialists will be well-versed in industry trends and can create effective marketing campaigns that allow customers to connect with our brand and our client’s brands. As a Copywriter, you will assist us and our clients in achieving our marketing goals, increasing revenue, and improving public relations. You will be posting written content to social media pages and websites, among other avenues, that inspires customers to interact with our business. Copywriters that are knowledgeable in SEO can boost website traffic. Copywriting will also involve putting together compelling content in our email campaigns, advertisements, and blog posts with brand awareness in mind.

Job Responsibilities and Duties:

- Our Copywriter will oversee numerous tasks related to content creation. Some overall duties and responsibilities may include:

- Create copy for websites, social media platforms, emails, ad campaigns, and more

- Develop and implement creative marketing and communication strategies for target audiences

- May be required to perform some editing tasks and revisions to help adhere to a company style guide and brand voice

- Boost SEO traffic to the company website for optimal online visibility

- Collaborate with teams including developers, marketing, and customer experience, and contribute expertise during team meetings