Helder Pinto Maria Lopes serves as a Brand Ambassador for Foot Locker EMEA since December 2020, additionally taking on the role of Geo Ambassador Leader for Adidas UK. Responsibilities include ambassador management and contributions aimed at enhancing brand exposure and sales. Alongside this, Helder is the owner of ADS, which focuses on providing detailed statistics to support players' visibility in underrepresented positions. Prior experience includes roles as a Receptionist at Powerleague, a Match Analyst at ChyronHego, and various football player positions at FC Deportivo Galicia and Bedfont Sports FC. Helder has also held a position as a European Football Analyst at Perform Group. Educational background includes a Bachelor's degree in Sports and Exercise from Liverpool John Moores University and an L3 Extended Diploma in Sports Studies from Ealing, Hammersmith & West London College.
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