Liam Sullivan

A communications professional with more than 25 years of experience in the public and nonprofit sectors, Liam Sullivan has a broad background in stakeholder relations, program development, market research, branding and messaging.

As Vice President for PowerOptions, Liam oversees member relations, creates the overall communications strategy, overseeing all traditional and digital marketing, media relations, market research, social media and events. He has guided the rebranding of PowerOptions and the growth of the marketing department, and is a member of the senior leadership team. Earlier in his career, he was one of the founding employees of PowerOptions, managing the effort to grow the consortium and launch its first energy program.

Prior to his current role at PowerOptions, Liam was the Director of Public Affairs for the Massachusetts Health and Educational Facilities Authority, one of the largest municipal bond issuers in Massachusetts. He led the marketing, communication and lobbying teams. There he created a grant program for community health centers, launched a New Markets Tax Credits program and designed a successful educational series. Liam has also held positions at the Massachusetts Department of Mental Health, the Massachusetts Society for the Prevention of Cruelty to Children, and the Pioneer Valley Transportation Authority.

Liam earned his Bachelor’s Degree in Economics from the University of Massachusetts at Amherst and holds a Master’s Degree from Emerson College in Integrated Marketing Communications. He is a member of the WGBH Corporate Executive Council and supports nonprofit organizations working to address homelessness, poverty and injustice, such as City Mission which serves the educational, economic and social needs of disadvantaged Boston residents.