Shai Goitein

Shai Goitein is an accomplished industrial designer and entrepreneur with extensive experience in the toy industry and product design. As the Founder and CEO of PowerUp Toys since January 2011, Shai has significantly contributed to the company's success. Prior to this role, Shai served as the Industrial Design Manager at Eastman Kodak from September 2007 to May 2012 and as a Senior Product Designer at Creo from April 2002 to August 2007. Shai holds a BFA in Industrial Design from Bezalel Academy of Art and Design, where studies were completed from 1996 to 2000.