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Mirko Biasion

Strategic Marketing Executive & Marketing Global Deputy Director at PQE Group

Mirko Biasion has a diverse work experience spanning multiple industries. Mirko started their career in 2007 as a Tourism Assistant at various companies including Cooperativa Italiana Servizi, Rear Società Cooperativa, and T.M.L. Promoservices. In 2009, they served as a Marketing Intern at Assocral Italia.

In 2011, Mirko worked as an Associate Marketing Project Manager at Richard Ginori 1735, where they developed marketing plans and strategies for different markets. At Primascena S.r.l., from 2007 to 2011, they held the role of Product Manager and Sales & Marketing Representative.

Mirko joined ASTRA S.R.L. in 2013 as a Sales & Marketing Specialist, responsible for customer care, business analysis, and marketing activities. In 2016, they worked at Estra SpA as a Stage Marketing Associate, focusing on marketing actions and plan development for the energy public utility brand.

In 2010, Mirko founded Floball Italia and served as the National Coordinator, overseeing sport development, strategy management, and tournament management. Additionally, they handled sport marketing, communications, and liaised with national sports committees and institutions.

Mirko's most recent role is at PQE Group, where they joined in 2017. Mirko has held various positions, starting as a Sales and Marketing Specialist and later transitioning into the role of Worldwide Events Manager. Currently, Mirko serves as the Strategic Marketing Executive and Marketing Deputy Director, responsible for digital and strategy marketing, marketing intelligence, corporate communications, and employer marketing. Mirko has also managed corporate events and was the art director and editor for the company magazine during 2018.

Overall, Mirko Biasion has developed a broad range of skills and experience in marketing, communications, event management, and sports administration throughout their career.

Mirko Biasion obtained their Bachelor's degree in Business Management from Università degli Studi di Firenze in 2017. Prior to that, they completed their high school education at Liceo Scientifico Leonardo da Vinci from 1996 to 2001, earning a Diploma Maturità Scientifica. Their field of study in high school included Mathematics, English, Natural and Physical Sciences, Technical Drawing, History and Philosophy, Italian, and Latin.

In addition to their formal education, Mirko Biasion has obtained several certifications. These include an Executive Program in Business Marketing - Costruire la propria competitività sui mercati B2B from SDA Bocconi School of Management in July 2023, Esecutore BLS-D Adulto & Pediatrico - Laico from Centro di Formazine BLSD & Sport in September 2022, Diploma Nazionale Tecnico Istruttore Sportivo - Disciplina Floball from ACSI Nazionale in May 2022, and SISTRIX toolbox Workshop (& SEO) from SISTRIX in November 2011.

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Timeline

  • Strategic Marketing Executive & Marketing Global Deputy Director

    April, 2022 - present

  • Digital Strategy Marketing Manager Communications

    November, 2017

  • Worldwide Events Manager

    May, 2017

  • Sales And Marketing Specialist

    March, 2017

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