Kriti Lau

Kriti Lau is a seasoned professional with extensive experience in business development, sales, and account management. Currently serving as the Head of Digital Partnerships & B2B Acquisition at Eli Lilly and Company since October 2024, Kriti previously held significant roles at Practo, including National Head for Corporate Business and Director & Head of Account Management & Customer Retention. Other noteworthy positions include Lead - Alliances at RoundGlass, Head - Partnerships (North & East) at Medi Assist, and various managerial roles across the insurance and banking sectors, including Star Union Dai-ichi Life Insurance Co. Ltd and PNB MetLife India Insurance Co. Ltd. Kriti Lau holds a Bachelor of Commerce degree from Delhi University.