Massimo Baracco

Massimo Baracco has extensive experience in retail design and project management within the luxury fashion sector, currently serving as SVP of Store Planning, Special Projects & Facilities for the Americas at Prada Group since January 2007. Baracco has held multiple key roles including Head of Store Planning for France-Belgium-Monte Carlo and Technical Office Director for Prada across various regions. Responsibilities encompass coordinating the implementation of store projects, ensuring they meet time and budget constraints while adhering to quality standards. Prior to joining Prada, Baracco worked as an Architect-Designer at Parisotto e Formenton Architects, managing design projects for prestigious brands such as Salvatore Ferragamo. Baracco holds a degree in Architecture from Università Iuav di Venezia.